Business analysts often get pulled into website projects when a team is trying to turn vague requirements into a clear customer journey. Before design or development starts, it helps to check the current site like a user would: what action is expected, where the trust signals sit, and whether the main pages can be found by search engines.
A lightweight review can cover page titles, mobile readability, forms, internal links and whether the site has separate pages for the services people actually search for. These checks are not a replacement for a full discovery workshop, but they can expose problems early enough to fix them cheaply.
When a small team needs a quick starting point, practical website audit tools can help surface obvious technical and content gaps before the project moves into build or paid promotion.
The strongest project briefs usually combine that automated baseline with a short human review of the offer, the audience and the pages that should carry commercial intent.